Avon UK has made a significant move by appointing Sara Davies, celebrated for her role on Dragons’ Den, as their Chief Inspiration Officer. Her role will be pivotal in empowering women entrepreneurs across the UK.
Sara will lead masterclasses and mentoring sessions aimed at helping Avon Representatives overcome business challenges, reflecting her commitment to supporting women in their entrepreneurial journeys.
Sara Davies Appointed as Chief Inspiration Officer
Dragons’ Den star Sara Davies has recently taken on the role of Chief Inspiration Officer at Avon UK. This appointment is part of an initiative to support women in their entrepreneurial pursuits, helping them to overcome various obstacles and thrive in their businesses. Sara will be providing invaluable guidance and mentorship to Avon Representatives through a series of masterclasses and mentoring sessions.
According to recent research conducted by Avon, nearly a third of British women face significant barriers when attempting to start their own businesses. These barriers include difficulties in accessing finance, a lack of clear starting points, and a pervasive lack of confidence. Additionally, 33% of women feel the business landscape is biased in favour of men, and 23% believe they have fewer opportunities than their male counterparts.
Sara Davies’ Vision and Goals
Sara Davies expressed her enthusiasm for her new role, emphasising her commitment to working with both aspiring and current Avon Reps. She stated, “I am thrilled to join Avon UK as its first Chief Inspiration Officer and to work with both budding and existing Avon Reps who have the hunger to build and run their own business, on their own terms.” Her personal experiences resonate with the findings of Avon’s study regarding the challenges faced by women in business.
One of Sara’s key tips for budding entrepreneurs is to have a clear plan. Setting defined goals and documenting them can help in maintaining accountability and focus. Furthermore, she advises connecting with brands that align with one’s values, building a personal brand, and leveraging support networks.
Avon’s Continued Support for Women
For over 137 years, Avon has been a staunch supporter of women, providing them with the tools and resources necessary to build successful businesses. Avon Representatives enjoy the flexibility to earn on their own terms, and there are opportunities to advance to leadership roles, where they can recruit and mentor their own teams.
Avon’s UK Sales Director, Tracey Powers, remarked, “We need to do more to help women overcome the barriers they often face when setting out to start their own business and embracing a working pattern which works for them. Avon’s business model enables Reps to have greater choice, flexibility, and freedom to take control of their finances and realise their potential.”
Sara Davies, who is the founder of Crafter’s Companion and the youngest female investor on Dragons’ Den, is passionate about supporting women in business. Her involvement with Avon has already led to an 18% growth in sales for Reps who have attended her masterclasses, showcasing her positive impact.
The Changing Landscape of Work
Reflecting on her journey, Sara noted, “The world of work has changed. The rigid 9-5, which is notoriously difficult for mums, has been replaced by more flexible work and being an Avon Rep offers women the option to put the hours in whenever suits them.”
Sara pointed out that there is a wealth of untapped entrepreneurial potential among women from various walks of life across the country. Unlocking this potential could significantly benefit the economy and provide a considerable boost.
The current business environment is rapidly evolving, with flexibility becoming a crucial factor. By adapting to these changes, Avon aims to empower women to succeed on their own terms, fostering a culture of independence and confidence.
Sara Davies’ Impact and Future Plans
Sara Davies’ involvement with Avon has not only inspired many women but has also led to tangible results. The 18% increase in sales for Reps who attended her masterclasses is a testament to her effective mentorship and guidance.
Looking ahead, Sara plans to continue her efforts in mentoring and inspiring Avon Reps. Her future plans include more masterclasses focused on critical aspects of running a successful business, from financial management to effective marketing strategies.
Empowering Women Entrepreneurs
Through her role as Chief Inspiration Officer, Sara aims to dismantle the barriers that have historically hindered women’s progress in business. Her approach is hands-on, personalised, and designed to instil confidence and resilience in aspiring entrepreneurs.
As she continues to work closely with Avon Representatives, Sara’s vision is to create a community of empowered women who support and inspire each other, driving collective success.
The appointment of Sara Davies as Chief Inspiration Officer signifies a strategic move by Avon UK to bolster female entrepreneurship.
With Sara’s guidance and expertise, Avon Representatives are well-positioned to overcome obstacles, build successful businesses, and contribute positively to the economy.
