The UK fashion brand A Cold Wall, established in 2015, has been sold for the second time this year.
- Four Marketing, backed by Frasers Group, has now acquired A Cold Wall from Tomorrow Limited.
- Tomorrow Limited had initially acquired A Cold Wall in February from its founder, Samuel Ross.
- Ben Banks of Four Marketing emphasised the strategic synergy in the acquisition, especially in retail and direct-to-consumer areas.
- Stefano Martinetto of Tomorrow Limited supports the transition, focusing on brand growth and portfolio optimisation.
The dynamic in the fashion industry continues to evolve with the second sale of A Cold Wall in 2024. Founded in 2015, the brand is now owned by Four Marketing, a company supported by the Frasers Group. This acquisition marks the latest in a series of strategic movements within the fashion sector aimed at capitalising on brand potential.
Four Marketing, which counts more than 20 brands under its umbrella, including G-Star Raw, Stone Island, and Pretty Green, has taken full control of A Cold Wall from Tomorrow Limited. This transaction occurred after Tomorrow Limited had just acquired the brand earlier in February 2024 from its original founder, Samuel Ross. The resale of the brand within such a short timeframe highlights the fluid nature of brand ownership in today’s market.
The CEO and co-founder of Four Marketing, Ben Banks, highlighted the prospective advantages of integrating A Cold Wall within their existing operations. The strength of Four Marketing’s supply chain operations, robust retail presence, and direct-to-consumer expertise align well with A Cold Wall’s growth objectives, he noted. This outlook suggests a promising avenue for the brand’s future under new management, leveraging established resources and market presence.
Meanwhile, Tomorrow Limited’s CEO Stefano Martinetto expressed a positive outlook on the sale to Four Marketing. He indicated that the alignment of strategic visions between the two entities would facilitate A Cold Wall’s continued expansion. Martinetto remarked, We’re thrilled to see the brand transition into such capable hands and conveyed optimism about playing an instrumental role in its international distribution henceforth.
A Cold Wall’s new chapter comes on the heels of its recent flagship concept store opening in Shanghai. This expansion into international markets underscores the brand’s ambition and the dynamic shifts within the global fashion industry. As Tomorrow Limited steps back to concentrate on enhancing the value of its remaining brands, A Cold Wall embarks on a path defined by fresh strategies and wider market reach.
The acquisition of A Cold Wall by Four Marketing signifies a strategic shift aimed at capitalising on brand growth opportunities under an experienced and robust management structure.
