Pour Moi’s collaboration with M&S has significantly boosted its sales and profits.
- The underwear retailer recorded a 66% increase in profits, reaching £3 million over six months.
- Sales surged by 12% to £20 million, largely due to the M&S platform.
- The partnership started in October 2023 with Pour Moi’s range on ‘Brands at M&S’.
- This collaboration secured over £5 million in sales through M&S alone.
Pour Moi has experienced remarkable growth following its strategic partnership with M&S, marking a significant milestone for the company. The retailer reported a substantial 66% rise in profits, amounting to £3 million over the six-month period ending 30 September. Additionally, sales have increased by 12%, reaching £20 million. This growth underscores the impactful role of the M&S collaboration.
The partnership officially commenced in October 2023, when Pour Moi introduced an edited lingerie range on M&S’s ‘Brands at M&S’ online platform. This initiative has played a pivotal role in extending Pour Moi’s reach and visibility, effectively tapping into M&S’s vast consumer base.
Michael Thompson, founder and chief executive of Pour Moi, expressed his excitement about the partnership, highlighting the personal significance it holds for him. Having started his career at M&S’s lingerie department, Thompson describes this collaboration as a ‘full circle moment.’ The partnership has not only been lucrative, generating over £5 million in sales in just half a year, but has also elevated Pour Moi to one of the top-performing brands on the M&S platform.
This success story is further augmented by the popularity of specific products, such as the Santa Monica swimsuit and the Amour collection. These have notably contributed to the brand’s impressive performance, reinforcing its status as a key player in M&S’s retail offerings.
The M&S partnership has substantially contributed to Pour Moi’s financial success, establishing it as a thriving entity within the brand’s array.
