The 2024 shopping trends at John Lewis reveal significant preferences influenced by various factors.
- Weather dynamics have substantially boosted dehumidifier sales by 22%, reflecting a response to the UK’s damp climate.
- Tech enthusiasts gravitated towards the Oura Ring, making it a standout tech product as one out of every two rings sold is an Oura.
- Fashion trends were swayed by popular media, with cut-out swimsuits and barrel leg jeans making waves among consumers.
- Increased focus on skincare saw a surge in SPF50% creams and luxury beauty products, alongside a notable shift in home decor trends.
In 2024, the shopping preferences at John Lewis were distinctly shaped by factors such as ever-changing weather patterns, technological advancements, and cultural influences. The damp climate in the UK catalysed a 22% rise in sales of dehumidifiers as consumers sought solutions to combat excess moisture. Conversely, this weather dynamic corresponded with an 88% rise in sales of decorative ice moulds when sunnier days appeared, while traditional ice cube trays saw a decline in popularity, experiencing a 39% drop in sales.
Furthermore, the Oura Ring has emerged as a tech status symbol at John Lewis, with it being the predominant choice as one in two rings sold belongs to the brand. This positions the Oura Ring as the leading tech product of the year, cementing its popularity among consumers keen on wearable technology.
Fashion at John Lewis saw noticeable influences from televised media, promoting the demand for barrel leg jeans, which experienced a 60% increase in searches and became the best-selling jean style for autumn and winter 2024. Similarly, cut-out swimsuits gained traction, while smaller bags lost their appeal among shoppers.
The trend report also illustrated a heightened consumer awareness towards skincare. The preference for SPF50 creams rose by 18%, overshadowing the declining demand for sun factor 30 lotions, which fell by 20%. Luxury beauty products, specifically including hair masks, oils, and glosses, saw their sales figures rise by 33% from the previous year. A remarkable launch was noted with Sol de Janeiro’s Bum Bum cream, achieving record-breaking success as the most significant beauty product introduction in the retailer’s history.
Consumers’ choices in home decor were equally transformative, with a 30% boost in quilted throw sales credited to a popular TV adaptation inspiring purchases. Concurrently, silk bedding and curtain tiebacks saw a doubling in sales, portraying a shift towards brass accessories and a departure from chrome fittings, which decreased by 8% over the year.
The shifting consumer trends at John Lewis in 2024 reflect a blend of climate adaptation, media influence, and evolving beauty and home decor preferences.